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The IUP Journal of Soft Skills

Mar'14
Focus

The unprecedented globalization, characterized by breathtaking innovation, has led to a state where most of the jobs requiring hard skills are well assisted by technology. Most of the tasks or roles can effortlessly be accomplished by acquiring the necessary technology and functional skills.

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Team Building: Corporate Lessons from the Indian Premier League
Self-Awareness – Key to Effective Leadership
Bridging the Skills Gap: Strategies and Solutions
E-Soft Skills Training: Challenges and Opportunities
Self-Assessment: A Tool to Boost Career Prospects
Case Study Project Parivartan: State Bank of India’s Internal Communication Initiative
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Team Building: Corporate Lessons from the Indian Premier League

--R Venkatesan Iyengar

India-born Microsoft CEO Satya Nadella, in a recent interview, revealed that he had got his early leadership lessons while playing for his school’s cricket team. The leadership lesson was about when to intervene and when to build the confidence of the team. In fact, sports teams are a perfect example of how people with varied skill sets and experiences can work together in harmony to achieve a common goal. While sports teams can provide examples to employees on working as a part of a team, sports franchises have much to give organizations in terms of building and managing successful work teams. This paper takes a close look at the object lessons on team building—an essential management skill—that the highly successful Indian Premier League (IPL), an Indian cricket league conceived and crafted in 2008, has got to offer corporates.

Self-Awareness – Key to Effective Leadership

--Mendemu Showry and K V L Manasa

Many theories and thinkers have attempted to explore what truly makes a person emerge as a leader. Successful leadership often surfaces when people become aware of critical personal experiences in their life, understand the driving forces, respond by rethinking about self, redirect their moves and reshape their actions. Stanford rates soft skill like self- awareness as one of the pillars of managerial capabilities that predicts managerial effectiveness and leadership success. It suggests that IQ and technical skills are far less important to leadership success than self-awareness. In a world of unprecedented business complexities, leaders, besides explicit knowledge, need an inner compass of self-awareness to walk the tight rope of leadership. The paper explores the concept self-awareness and traces the two essential components of self-awareness. The paper dwells on the reasons for self-ignorance arising out of individual’s inability to exploit two components. It also underlines how self-awareness contributes to self-actualization and managerial effectiveness.

Bridging the Skills Gap: Strategies and Solutions

--Mahima Singh and M K Sharma

The paper aims at shedding some light on the complexity of finding the right talent from the perspective of both the institutions producing the talent force and the organizations looking to hire. Even though the numbers are ever increasing due to lack of synchronization, there exists a huge talent crunch in the employment market today. This seems to be a double-edged sword and needs careful analysis of the causes and mechanisms to deal with it. The paper aims at providing direction to this complex problem.

E-Soft Skills Training: Challenges and Opportunities

--Vasundara Tadimeti

Corporate e-learning is not a new concept anymore. Employers and training professionals recommend e-learning technologies in teaching ‘hard skills’. But soft skills were not seen in this training list until recently. The radical change in corporate training is that companies are now intelligently opting for e-learning technologies to teach soft skills to their employees. Even the classroom purists acknowledge the fact that e-learning provides cheaper, better and faster training than traditional classrooms. E-learning exploits the power of web networking and capitalizes on corporate technology infrastructures in providing soft skills training. More and more organizations are experimenting with some form of e-learning methods. The question is not whether they implement an e-learning program or not, but whether it is rightly done and gives the desired outcome. This paper throws light on some of the challenges that are involved in e-soft skills training and why the traditional method is still the way.

Self-Assessment: A Tool to Boost Career Prospects

--Chethana G Krishna

Competition plays an important role for a student in acquiring academic excellence. Today, competition towards professional excellence is as imperative as academic excellence. Gone are the days where you dwelled on one career. Jobs are becoming complex, leading to higher corporate expectations. People who are open to new responsibilities, opportunities, and change should diligently keep their slate blank to unlearn, learn and relearn. This paper intends to act as a self-assessment tool to unearth the person in you, your knowledge, assets and values. It attempts to draw attention to those attributes that need to be polished, and acts as a career planner to recharge your career.

Case Study Project Parivartan: State Bank of India’s Internal Communication Initiative

--Debapratim Purkayastha

Though State Bank of India (SBI) was the market leader, it was facing tough competition from private players such as ICICI Bank, HDFC Bank, etc. It was looking at a steady erosion in market share and its growth was slower than that of its competitors. The company was unable to attract young or affluent customers and its brand image was perceived to be old and staid. The top management team led by Bhatt recognized the need for a transformation. They identified areas that needed to be transformed and communicated the new transformation agenda to all the people in the organization. The top management realized that to achieve the transformation they sought, getting the grassroots level employees on board was extremely important. So a massive internal communication initiative called Parivartan (which means transformation/change) was launched. The initiative was aimed at obtaining the support and acceptance of employees for the change initiatives undertaken by the bank, and explaining to them why change was necessary. The project also sought to bring about a change in the attitude and approach of the employees and to help them develop a more customer-centric approach.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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